Our story
The Gescova story commenced nearly 50 years ago in 1977 when Bernard Gesquiére launched his business at the age of 19. Hailing from a typical Belgian flax family, the enterprise began under the name Golden River, paying homage to the river on the Lys, along which the flax industry thrived for years. Fabric and design became the enduring themes of the Gesquière family’s narrative.
1982: The Atelier
Initially focusing on garden cushions, Bernard sourced fabrics from the heart of the European textile industry. His keen eye for detail and quality, supported by his wife Grietje’s discerning judgment, led to early success.
1990: Garden Furniture
Sales and production grew, necessitating a strong brand. The GESCOVA brand emerged, expanding the range from cushions to include garden furniture and parasols.
1995: Belgian Design
As the market evolved, Gescova innovatively responded to changing customer living trends. Customers sought the same comfort outdoors as indoors, transforming the terrace into an extension of the living room.
2002: The Family
The new generation, beginning with Frederik and followed by Thomas and Sammy, entered with an ambitious vision. Extensive travels globally provided inspiration to discover the best ideas, make informed material choices, and establish exclusive collaborations with experts and suppliers worldwide. This new generation injected fresh energy while upholding strong traditions.
2008: 20 European Countries
Expanded beyond Belgium, presenting its furniture at international fairs. Foreign agents contributed to growth as an international outdoor brand. The ambition expanded to be active in 20 countries.
2010: Room for Growth
Remaining true to its roots, Gescova acquired the 25,000 m² textile factory Plush at Wevelgem airport. Alongside an innovation center and an experience showroom to further develop its identity, a logistics center was built.
2018: Online Strategy
Customer behaviors shifted towards online inspiration. We embraced the digital realm while acknowledging tactile experiences. Our online presence aimed to help position our brand effectively.
2024: Gescova, Belgian Designed Outdoor Happiness
Gescova emerges as a robust brand, leveraging its Belgian textile roots and 50 years of experience to develop unique expertise in creating indoor-like experiences outdoors with high-quality outdoor furniture. Through an international network of customers and selected suppliers, Gescova brings forth a diverse range for the new consumer. The brand is poised to champion and spread outdoor happiness across Europe.